the bohemian LIFESTYLE store
At Jolly Brown we flout conventional retail trends to promote a thoughtful shopping experience and a more sustainable way of dressing, buying and living. We source the best in eco-friendly and ethical goods from UK-based brands: also working with local independent illustrators and artists. We create our ‘own-brand’ reimagined vintage pieces, breathing new life into clothing that is already in the system.
Our ethical and eco-friendly spirit runs through our business practices too. We use totally renewable energy; the Jolly Brown crew are fully employed (no zero-hours contracts for us – the team is our life source!); and we don’t offer single-use carrier bags or plastics. In fact, we sell organic totes (customers get a discount when they reuse them with us), use brown cardboard tags, postage bags and naturally gummed tape, and we recycle all waste possible. We celebrate and employ local artists, our printer is a local family-run business and we bring our community of independent stores together for days of collaboration and celebration, which our shoppers love.
Our Hertfordshire store is a vibrant hub of friendly service, unique fashion finds, colourful local characters, musical pop-ups and diverse customers of all ages. The dynamic community we serve is at the heart of Jolly Brown – and everyone is welcome.
Looking forward is our mission and our plan echoes our ethos: to offer earth-conscious goods, to work with our customers to inspire a more sustainable way of life, to protect the environment and to benefit the community in which we live.